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Category Archives: attention trust


Continuous partial attention

Anyone who has young children understands the concept of ‘continuous partial attention’. While cooking, writing the great Australian novel, preparing lectures, driving, marking homework or socialising, one part of a parent’s brain is still attending to the location, activities, noise (or lack of it) of their various spawns of Satan .
This concept of ‘continuous […]

Are you paying attention?

If you are paying attention to me right now then that attention is worth something. And here I was thinking I was surfing the web and following my own interests? And that you were doing the same thing!
The idea of the Attention Trust is to propose that your attention has intrinsic value and that value […]