Many thanks to Stephen Downes to pointing to this article in today’s OLDaily. This is from a blog called Groundswell: How People with Social Technologies are Changing Everything.
The diagram embedded below relates to analysing social technology behaviour. The post is titled Social Technographics: Conversationalists get onto the ladder.
The categories shown in the diagram overlap.
If you are blogging you are sitting in the Creators – so even though blogging may be regarded as “commonplace” only 24% do it.
People participate in multiple behaviors, and not everyone at a higher level on the ladder actually does everything in the lower rungs. The latest diagram shows the addition of the Conversationalist category which takes FaceBook and Twitter people into account.
It is quite interesting to compare this ladder with an earlier one developed nearly 3 years ago. There’s been a considerable rise in those actively engaged online. It also reflects the change in the web 2.0 tools that we use.
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